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Business Process Modelling (BPM)

What is Business Process Modelling (BPM) ?

Business Process Modelling is the new standard to model business process flows for capturing and graphically documenting the processes of an organization to know how they conduct their processes. It is the second step of the Business Process Management (BPM) life cycle which typically describes in a graphical way at least the activities, events/states, and control flow logic that constitute a business process. It has been practiced within organizations for a long time for a variety of purposes, such as documentation or workflow implementation and to deconstruct organizational complexity.

Business Process Modeling Languages:

As business process modelling is based on a variety of graphical elements, different languages have emerged from the many initiatives that deliberately focused on this purpose. This was an inevitable result of the recent increasing interest from industry, academic faculties and research groups in languages and tools to supplement the (re)design of business processes under the banner of BPM. Out of these different initiatives, the BPMN and EPC languages have had the most attention from industry and academic groups.

Before I start talking about BPM languages, this clip explains what is Business Process Modeling Notations as first language of Business Process Modeling

1-Business Process Modeling Notations (BPMN):

BPMN was released to the public in 1994 by BPMI. It was a result of two years of hard effort by the BPMI Notation Working Group. White (2004) states that BPMN “defines a Business Process Diagram (BPD), which is based on a flowcharting technique tailored for creating graphical models of business process operations. A Business Process Model, then, is a network of graphical objects, which are activities (i.e., work) and the flow controls that define their order of performance”. The basic goal of BPMN was to provide a modelling language that is readily understandable by all business users. Furthermore, BPMN is meant to unify many types of modelling and allows the creation of end-to-end business processes.

 2-  Event-Based Process Chains (EPC):

On the other hand, Event-driven process Chains (EPC) is another significant modelling language that was introduced by Keller in 1992. Luke defines Event-driven process Chains (EPC) as a “graphical model for representing business process from an organizational point of view”. Furthermore, this modelling language is targeted to depict the level of business logic of the processes, not necessarily diving much into detailed levels. As EPC is used in tools such as SAP, which is the leading enterprise system industry with 7500 companies, and ARIS, which is the leading BPR market product with 7000 licenses, the technique has become popular among business process modelling languages.

Benefits of Process Modeling:

Business Process Modelling is a “modern term and methodology” which evolved via “different stages and names, beginning during the ‘division of labour’ of the late 1700s”. Moreover, it is a technique to develop the effectiveness and quality of the organization.  It has several benefits:
1- Grows productivity between employees and mitigates head count.
2-  Generates discipline among employees and increases the level of motivation between them .
3- Maximizes operational efficiency or minimizes errors, expenses and management time .
4-Facilitate[s] automated and efficient process flow” .
From these benefits, it can clearly be seen that business process modelling aims to improve “business performance by optimising the efficiency of connecting activities in the provision of a product or service”.

Challenges of Process Modelling:

1-Lack of strategic connection:
Process modelling is supposed to contain a confirmable connection to one or many significant business issues. Otherwise, it is considered as a form of waste and this does not support process work.
2-Lack of governance:
Appropriate organizational roles, duties and responsibilities to align rewards and lead actions in process modelling should be adopted by governance. If not, there will be poor knowledge of the owner of the process, no evaluation of success, and a lack of clarity.
3-Lack of qualified modelers:
A business process analyst needs more than an advanced modelling tool. Organizations pay great attention on explaining the keystrokes of the modelling tools rather than training the next generation of process modellers. However, what business process modelling needs are specific skills, which are different to the classical profile of a business analyst.
4-Lack of details:
The limitations of the selected modelling language and tool that derive from the history of these modelling techniques result in annoying constraints about what parts of a process can be modelled.
5-Lack of complementary methodologies:
Many tool vendors do not offer a comprehensive, accepted and investigated methodology. It is essential to get a methodology that can support the whole business process lifecycle.


Business Process Modeling Languages
Business Process Modeling Notations
Event-Based Process Chains
Event-Based Process Chains
Benefits of Process Modeling
Benefits of Process Modeling

Find the best social network for your business

In the modern era or we can say over the past ten years, the ways to get the information and news have been changed significantly. Social network such as Face book, Twitter, Google plus, Linked in and Word press helped everyone to enhance his/her Business Contacts and improve Personal Relationships. To implement these tools, it needs some great strategies to be successfully dealing with. In previous blogs, I have got enough background about social network and how gain its benefits, avoid its disadvantages and how can we deal with. In this blog, I will refer to one of important strategies to implement these web 2.0 tools successfully.  As we know there are many advantages of using the social network such as

  • Build your personal reputation.
  • Enhance your business contacts and enhance personal relationships.
  • It is perfect way to share information between the company and People.
  • One of the best and quickest ways to advertising in marketing field.
  • Able to develop targeted marketing activities.
  • Improved insights about their target markets.
  • Increase in new business.
  • Identification of new product or service opportunities.

In order to achieve the previous benefits of using social networks by any organisation there are some strategies that organisation should follow. One of the most important strategies is chooses your social networking sites carefully. There are many social network sites are used today, therefore any company should choose its social networks its carefully by determining its aims before starting choose the tools, that will give the company the chance to gain the social network benefits perfectly.

There are some tactics that help implementing the strategy in the organisation in the right way.

Choose the well known social network sits.  Any company should  choose the most  popular social media sites such as  Face book, Twitter, Google+ and Linked In that will rapidly distribute it between the people.  However, the organization   should not  miss out the smaller or un popular social sites because smaller sites could be popular one day, also even if it not really popular still there will be member in the site.  Moreover, the organisation should choose social networks sites which meet with their needs, such as in twitter and face book they could use it for deals, news or support and use LinkedIn for attract more experienced employees into their work force.



Wiki Strategy implemintation

1.0 What is wiki?
Wiki is a web site that gives a chance to the users to “ collaborate in forming the content of a Web site” by freely create, write and edit the content. This word “wiki” is derived from Hawaiian term which means “quick” and the concept behind the wiki is that” collaboration on projects will move it along quicker”.  Wiki has a unique feature which is anyone can read in Wiki and adds some information if that be needed without get any permission, just create an account and add.

Here is  excellent clip about what is wiki :

2.0 Advantages and disadvantages of using the Wiki. 

Firstly the advantages:
1- It is easy way to edit the article by anyone at any time.
2- Easy to do cite and source for the references.
3- It is perfect way to save the time and reduce the number of e-mails between the users.
4- Wiki can be translated easily to several languages which give a chance to those who have different culture background to collaborate and participate.

Secondly the disadvantages:
1-The information is not dependable as virtually anyone can go onto the wiki and put up whatever she /he wants.
2- Some information may delete or edit by anyone without having any permission from the author.

The strategy is “Do not start with empty wikis “  

One of the most important wiki strategies is never start an empty wiki. This strategy is important for several reasons. Firstly, the users might write articles which will not benefit the organisation. Moreover, the users might take long time (maybe months or years) to start writing in because the users don’t know under which section should write.

When any company starts to create its Wiki, it is important to find out some tactics to implement this strategy.

1- The moderators should study the need of the organization before creating the wiki for the users to contribute, and after creating the wiki they should briefly describe the topic and areas that need to be covered.
2- Provide a template in the wiki for the users to follow. Usually users will cover more than the area required.
3- Set up a motivation for editors to start early in the wiki.




Blogging/ Micro blogging strategy and IGC

In first blog, I have referred to some perfect blogging strategies or to make the blog more success.  Before I start discussion about blogging strategy on IGC, we need to get some information about Micro- blogging and know what the differences between the blogging and Micro-bogging.

1.0   Micro-blog vs.  Blog

Micro blogging is kind of blog that gives chance to bloggers to “exchange small elements of content such as short sentences, individual images, or video links” or we can say it  is a combination of instant messaging, blogging, and social networking. For example, Twitter is one of best Micro blogging site which allows to the users to write 140 characters as maximum and share the video links. While the blogging you can write more than 140 characters and you can view some materials such as graphics or video such as word press and Tumblr.

2.0 What is IGC ?

IGC is International Geological Congress which is an event which holds every four years, started in 1879 in Paris and the next event (34th) is in 2012 in Brisbane.This event aims to” improve identification and assessment of energy and mineral resources, Clarity in understanding global change, assessment of geological hazards, employ the learning of the geological sciences and facilitate international and interdisciplinary cooperation”.

3.0 Write often, stay focused, and include relevant links to increase readership strategy.

This strategy is one of the excellent strategies that every company, organization, government and person follows it to be successful blogger and build a high reputation.

IGC  and implementation this strategy.

I will refer to some steps or tactics that IGC should flow them to implement this strategy that will help it to gain more readers and make its reputation.

1- IGC should post and reply the readers’ comments frequently that will make its readers more interaction that leads to boost its branding. 

2- It should use a well known sits to blog like word press or Twitter to micro blog.

3-Linking the blog with known social media sits such as Twitter, RSS, Face book, Google +  and YouTube to build its reputation quickly and garner many readers.

4-Using several social media sits (Twitter, word press, my blog and Face book) to blog which are well known sits that will help it to expand its patch between the readers.

4.0 Some tips for successful blogging/ micro blogging

1- Number of words 

As I referred in first post, the length of the post is very important for the readers, some readers feel boring if the post very long, the readers want to get the useful information in short time. In my opinion, the length of the post should be between 350- 500 words for blog and 100 words fro micro blogging which are common among people.

2- Choose the topic

To attract many readers in your post, IGC needs to choose relevant topics which should be interested for the readers.

3-Videos and images.

The company needs to support its post by some images or clips can make the blog more interested or it could simplify the understanding of the post.


Micro blog

IGC goals

The strategy

Useful links

Top blogging strategies

Blogging strategies

Adoption of Social Media

Nowadays thousands of companies, organizations and governments are adopted Enterprise 2.0 tools as one of the best ways to be communicated with cus-tomers. In the beginning, with the revolution of Web 2.0 tools such as YouTube, Face book and Twitter, some firms were hesitant to use these tools because they might be negatively affected. Therefore, they need perfect strategies or plans to deal with. In this post, I will discuss one of the excellent examples who has used the Enterprise 2.0 tools in right way which is Etihad Airways.

Etihad Airways and Twitter.

Etihad has four Twitter pages; first page to advertise about its deals that is almost daily which is one of easiest way to do that. Second page is to announce about if there is any problem in its flights or any delays and how the passengers can deal with, this page established in 2003 which is one of the oldest Airlines who dealt with Twitter Third page, it is called “JUST A BIG FAN OF THIS AMAZING AIRLINE” which is special page to do discussion between the company and its customers. Last page is “Etihad Guest Rewards” in this page; the company does discussion about its rewards with its clients.

Etihad’s  Face book.

Face book is another way to communicate with customers. Etihad shares the customers about its ideas and its vision in the future and discuses about passengers’ issues and get the suggestions from the clients to improve its services.  Moreover, it makes a competition which called “Escape to Paradise” on its Face book page to attract many customers and deepens relationships with them.

YouTube and Etihad Airways

Etihad is adopting on YouTube to announce about its new Aircrafts and what the aircrafts facilities are. Moreover, it uses the YouTube to presents its incentive programs and also presents its services during the flight.

Social media risks at Dominos pizza.

Social media risks at Dominos pizza.

In previous blog, I have discussed some benefits and risks of implementing enterprise 2.0 in organizations such as, Mayo Clinic and GM. In this week’s blog I will discuss some potential risks might happen or it have occurred  for companies who involve in social media such as YouTube, Face book and Twitter between the companies and its employees and its customers. This blog will concentrate on one of the biggest companies in Pizza industry who has affected by social media which is Dominos pizza that headquartered in USA

Here are two social media risks at Dominos pizza:

1-    Confidential information. (loss and disclosure)
Nowadays, with a huge number of social media, leaking confidential information is easy and potential to public. For example, Domino’s Pizza  employees may  disclosure company’s confidential information by mistake to social media such as Face book or Twitter or may false empoloyee in Domino’s pizza who leaks confidential information by social media to competitor companies to get money.

2- Reputation
Social media is one of easy and quick ways to spread and damage the reputation of companies like wildfire. Employees sometimes use social media such as YouTube, Face book and Twitter to write comments and upload video in negative way which will damage the company’s reputation. Recently, in dominos pizza, two Domino’s Pizza employees who served the food to the customers, they play with food, put the cheese up his nose and sneeze on the food then uploaded the video on the Youtube. After this disgusting action from these employees, Dominos might lose  more than 50% of their clients and I am one of them. Story was huge on Twitter with lots of people asking what’s going on with Dominos.

Here is a table shows” Which of the following actions are you likely to perform in the next three months on Dominos Pizza?”

Excellent clip about social media risks:


Dominos table


Benefits and Risks of implementing Enterprise 2.0 tools on organizations

Enterprise 2.0 tools have become more attractive for companies and organizations “to stimulate discussion and community around their brand, products and services, and are harvesting invaluable customer insight as a result”, thousands of companies and organizations started to implement these tools which have positively and negatively impacted on them. In this blog I will discuss the benefits and risks in general and in particular case studies.

From lecture notes in  week 4  I have found some benefits and risks are useful, some of them will be discussed:

1- Productivity and efficiency.
2- Staff Engagement.
3- Knowledge.
4- Reputation.

1- Security.
2- Loss of control.
3- Reputation.
4- Reliability.
5- Productivity.
6- Resources.

Here are some benefits and risks are discussed in Mayo Clinic and GM.

1-  Productivity and Efficiency:

Enterprise 2.0 tools have helped organizations to have an easier way to distribute and achieve its tasks between their employees. For instance, companies can use Google doc as internal communications which gives the users enormous opportunity to share their tasks online in different locations that will increase the company productivity.

2-  Knowledge

Social network gives the people the chance to exchange the information and experiences between each other which might increase their knowledge. For instance, in Mayo Clinic face book page, the educators get the information, instruction and experience from the doctors easily and quickly as well as the patients ask their doctors online about some things are related to their treatment.      

3-  Reputation

Enterprise 2.0 can make and enhance the company’s reputation by people’s opinions and their comments. In Mayo Clinic, patients are allowed to write about their sorties and the health services on the clinic which they got on face book page that could improve its reputation.

1- Security

Security is one of the biggest Web 2.0 concerns, many companies having voiced concerns about security as a result of social media abuse by leaking confidential information externally which is hazardous threat. GM is the one of many companies who had bad experience, when “two ex-employee’s copy 40 million dollars of hybrid research documents and take them to a competitive Chinese car manufacturer”.

2–    Productivity

Social media can negatively impact on staff performance which directly might affect on their productivity by searching for information, communicating with other staff in another location and may take long time and surfing on the internet for special tasks that may lead to decrease the productivity by forgetting what they are using the internet exactly for.

3- Reputation

Social networks could offend to companies from its staff by negative external comments, which staff uses public Web 2.0 to write comments about their company or their clients.


Enterprise 2.0


Web 2.0

What is Web 2.0?

As web 2.0 beginner I can say web 2.0 simply is second generation of WWW which gives people the ability to share the information together, collaborate and interact online in the internet. Furthermore, it is a” basically the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users”.

Here is a clib which thoroughly explains the conceept of web 2.0:

What are we benefited from web 2.0 tools?

In the modern world, social network have invaded the majority of life. Thank to web 2.0 tools; people now can communicate with each other in a blink of an eye. There are several social sites that provide their visitors to interact together by different and variant ways.  Posts, comments and video calls are examples of interacting. Sites like Face Book and Google Plus allow their members to share their activities, make new friends post comments. On the other hand, sites like twitter and wiki allowed creating your own blogs. These blogs give odds to be followed by others members or followed their blogs.

My experience with web 2.0 tools

Google document

I have started using Google doc in last semester with my assignment’s group to share information. In the beginning we created one single document to collect useful references to begin the real work. Each one has full online control (read, edit export and import) for the created document which gives us a possibility to save time and perform easily.

Google plus

Currently, we are using Google plus which allowed us to communicate as private group (circle) to discuss topics of our assignment and if there any notes or points to be considered. As last semester’s student, the time is limited, Google plus provides an impressive feature which called “Hangouts” .This feature allowed you to talk to various people at the same time which is really useful to me in terms of saving time and communicating with my group as a physical meeting.


My first thought about twitter when I received an invitation from one of my friend’s website that advices me to follow their website’s twitter for the latest news. I had to sign up to be a twitter’s member in order to be follower. Finally, I find twitter is simple-yet-impressive communication way.


Web 2.0



Blogging is a new way to show the people  about yourself or part of your personality . For example, the person can express about his/her opinions or perspectives in particular subject and the public can read it and write some comments. What does blog mean? word blog is shortened word of weblog where the person can share the information and experience with people.

What is the purpose of my blog?

There are many reasons for using the blogs. Firstly, I can share the personal experience; express about ideas, opinions or perspectives with people. Furthermore, as blogger I can get excellent comments from audience who are interested in that particular field or creative idea. Moreover, it is indispensable way to I do marketing online as one of the fastest way. In addition, blogging is appropriate way to me to build me reputation. For example, I can create my company’s reputation by blogging online that will attract many companies to do business with me by posting my company goals, future vision and what is my business about.

What is the blog strategy? 

1-    Choosing the new and essential ideas.

To make your blog perfect you should choose interesting idea or current world issues or write about people interests. For example, six months ago, in the Middle East, there are some revolutions have been occurred, there are many people around the world are talking about it, if you write about these revolutions you will attract a lot of people are interested in your blog because this is current problem.

2-     The blog should contain some evidence.

When you write about some particular topic, you should provide some evidences to support your content such as, videos, pictures and references. And that is to ensure your contents reliability.

3-  Respect all the comments and the opinions.

The blogger should respect the comments’ readers regardless what are their comments or what are their background.

4- The blog should always be updated and answered the comments.

5- Getting the experience from other bloggers to improve your blog.

6-  Trying to write the blog by two languages. For example, to attract thousands of readers, I will try to write the blog by English as international language and Arabic as my main language.

What I would like to achieve through blogging?  

1-  Increasing the friends on the internet as social networks.

2-  Build a good reputation for myself on the internet.

3-  I would like to make relationships and meet people who are interested in my thoughts, perspectives and who agree with my opinions.

4-  To see how people think and make the solutions. And get the information from readers’ comments.

How to make a successful blog and obtain readers?

1- Organise the layout of your blog to make it clear to the reader.

2- The blog should be concentrated on the topic directly because that will make the blog specialised in the particular topic and more beneficial for readers.

3- Make a good structure for the reader by writing clear sentences, introduction, body and conclusion.

4-  To attract readers to your blog, you should post also in forums because you still unknown blogger in many communities.

5- You should to Interact with other bloggers who are interested in your topic write comments on their blogs.

6-  Link the blog with social networks such as, tweeter, face book and Google plus.

The best blog

AC MILAN BLOG is one the best blog to me, because I am one who is obsessed of AC MILAN and the blog has the successful blog features such as, always updates by new news and provide the new pictures , direct link to official website club and there are links with Tweeter and face book to see the club news and all the information is clear and comfortable to read it.

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